A beautiful website that nobody finds doesn't grow your business. Run through this checklist before you launch.
Technical SEO
- XML sitemap submitted to Google Search Console and Bing Webmaster Tools.
- robots.txt that allows public pages and blocks admin or private areas.
- HTTPS everywhere, with one canonical domain (choose www or non-www and redirect the other).
- Canonical tags on every page to avoid duplicate content.
- Structured data (JSON-LD) for your organisation, services, articles and FAQs.
On-page SEO
- One clear H1 per page that matches what people search for.
- A unique title tag (around 60 characters) and meta description (around 155 characters) for every page.
- Descriptive alt text on meaningful images.
- Internal links between related services, case studies and articles.
Performance and Core Web Vitals
- Serve images in modern formats like WebP or AVIF, sized for each screen.
- Preload key fonts and use
font-display: swap. - Keep the main content visible quickly — aim for an LCP under 2.5 seconds.
- Reserve space for images and embeds so the layout doesn't jump.
After launch
- Set up Google Analytics and Search Console.
- Create and verify your Google Business Profile.
- Publish helpful content regularly and earn links from relevant directories and partners.
Need a website built with SEO from the ground up? See our website development service.
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